RESEARCH APPLICATIONS
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It's one thing to know the techniques and another to apply them in a manner that will provide strategically actionable findings in any situation. Following are some of the issues we have addressed in the course of our approximately 2,000 research studies:
Idea generation and problem detection
Concept testing: advertising, positioning, differentiation
Lifestyles
Market potential
Motivation of customers and prospects
Market segmentation
Package evaluation
Product feasibility
Public opinion
Social research
Tracking of advertising impact, brand identity, corporate image