RESEARCH APPLICATIONS

It's one thing to know the techniques and another to apply them in a manner that will provide strategically actionable findings in any situation. Following are some of the issues we have addressed in the course of our approximately 2,000 research studies:

• Idea generation and problem detection

• Concept testing: advertising, positioning, differentiation

• Lifestyles

• Market potential

• Motivation of customers and prospects

• Market segmentation

• Package evaluation

• Product feasibility

• Public opinion

• Social research

• Tracking of advertising impact, brand identity, corporate image